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기사입력 : 2025.11.20 23:43
The Global Wellness Institute (GWI) announced on the 19th the release of its Global Wellness Economy Monitor 2025, the industry’s only comprehensive research report covering the global wellness market and its 11 major sectors. According to the new data, the wellness economy continues its strong and accelerating trajectory, reaching an all-time high of $6.8 trillion in 2024, a 7.9% increase from the previous year and nearly double the size recorded in 2013.
GWI confirmed that the global market has fully moved beyond the “pandemic recovery” stage, as all 11 wellness sectors have now surpassed their 2019 levels—many by significant margins. Among them, wellness real estate and mental wellness have been the fastest-growing categories over the past five years, expanding at annual rates of 19.5% and 12.4%, respectively.
One exception is workplace wellness, which recorded a 1.5% decline from 2023 to 2024. Still, the broader regional markets have shown marked vitality, with North America (7.9%), the Middle East-North Africa (7.2%), and Europe (6.3%) posting notable annual growth.
Wellness, A Massive Economic Force: The scale of the global wellness economy has now surpassed several other mega-industries. At $6.8 trillion, wellness is larger than sports ($2.7T), tourism ($5T), the green economy ($5.1T), and information technology ($5.3T). It is nearly four times the size of the pharmaceutical sector ($1.8T) and represents 60% of total global health expenditures, which amount to $11.2 trillion. Wellness accounted for 6.1% of global GDP in 2024, up from 5.7% in 2019, and is projected to rise to 7.1% by 2029.
GWI forecasts that wellness spending will continue to accelerate at 7.6% annually through 2029, pushing the market to $9.8 trillion. The strongest projected performers include wellness real estate (15.8%), traditional and complementary medicine (10.8%), mental wellness (10.1%), and thermal/mineral springs (10%).
“Now that the wellness economy has fully recovered from the pandemic, we can see how unstoppable it is as a consumer trend, and also how much the future growth has been accelerated by our pandemic experiences,” said Katherine Johnston, GWI senior research fellow. “There’s been a sea change in consumer mindsets, with prevention, mental health, social connection, the impacts of our living environments, and nature becoming dramatically more important all over the world. These shifts are fueling growth across all wellness sectors––from wellness real estate and mental wellness to hot springs and social bathing to more sophisticated preventative medical-wellness solutions.”
The 140-page report presents detailed market data, sector-level analyses, and projections for all 11 wellness categories, along with regional trends and the top 20 national markets. A new chapter for 2025 explores key forces shaping the future of wellness and why some segments are expanding more quickly than others.
Which Wellness Markets Will Grow Fastest?
Among recent trends, wellness real estate remains the standout performer, doubling in size over the past five years. Mental wellness continues to surge, driven by increasing levels of stress worldwide and heightened prioritization of psychological wellbeing among younger demographics. The U.S. leads the mental wellness market at $125 billion, far outpacing China in second place at $16 billion. Sub-markets with especially strong growth over the past five years include cannabis products (26%), meditation and mindfulness (18.9%), and sleep-related products and services (12.6%).
Four significant categories—personal care and beauty; healthy eating, nutrition and weight loss; physical activity; and traditional and complementary medicine—maintained stable annual growth of around 5% from 2019 to 2024. Meanwhile, tourism-related sectors experienced a strong rebound between 2023 and 2024: wellness tourism grew 13.8%, spas 14.6%, and thermal/mineral springs 11.1%, placing them among the year’s strongest performers.
Per capita wellness spending varies widely by region, with North America at $6,029 and Europe at $1,876, while Latin America-Caribbean ($607), Asia ($471), and the Middle East-North Africa ($339) remain significantly lower.
Looking ahead, GWI projects that by 2029, six wellness sectors will exceed $1 trillion in market size: personal care and beauty; healthy eating, nutrition and weight loss; physical activity; wellness tourism; wellness real estate; and traditional and complementary medicine. Thermal and mineral springs are also expected to be a standout performer, bolstered by a global surge in social bathing culture and significant investments in springs-based destinations.
