Africa Wellness Congress 2025 Highlights the Continent’s Growing Role in the Global Wellness Economy
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기사입력 : 2025.10.24 22:46
The Africa Wellness Congress 2025 concluded in Marrakech this week, bringing together more than 100 professionals from ten countries to explore business, investment, and innovation opportunities in Africa’s expanding wellness industry.
Held on October 13–14 at the Es Saadi Marrakech Resort, the inaugural event carried the theme “Pioneering Investment & Business in Africa’s Wellness Industry.” Organizers and participants described the congress as a defining moment for the sector, underlining Africa’s potential to become a key player in the global wellness economy.
Platform for Investment and Collaboration
The congress was organized by HAB France and Acumen Events Maroc, with the support of the National Confederation of Tourism in Morocco and several regional and international partners, including VK Organisation, Africa Wellness Initiative, GPSA Wellness Solutions, Imperial Linens, Luxe Radio, Prestige Coaching, Spa Business, the Spa & Wellness Association of Africa, Spoon and Spoon Agency, and World Wellness Weekend.
Over two days, delegates attended high-level conferences, panel discussions, and networking sessions focused on wellness tourism, hospitality, sustainability, and professional training. A lineup of 22 expert speakers shared insights on trends shaping the wellness sector and strategies to strengthen Africa’s position in the global market.
Leaders Praise Morocco’s Wellness Vision
Opening the event, Hamid Bentahar, President of the National Confederation of Tourism in Morocco, described the congress as “a visionary gathering rooted in the spirit of Bahja and celebrating the seven dimensions of wellness.”
“Morocco, a land of inspiration, hospitality, and balance, offers the world a vision of wellness that is both authentic and forward-looking,” Bentahar said.
Soumia Hite, Director of Prestige Coaching, said the gathering signaled a larger continental movement. “This congress marks the beginning of a collective effort to position Africa as a global reference in the wellness economy,” she noted.
Building a Pan-African Wellness Ecosystem
Industry experts including Trevor Ward, Patrick Saussay, Martin Goldmann, Fadhel Bouaziz, Sophie Agullana, Yuki Kiyono, Kent Richards, Beth Gatonye, Grace Zichawo, and Gil Amsallem led discussions on investment, concept design, and innovation, offering perspectives on both opportunities and challenges across the continent.
The event concluded with a networking dinner at La Cour des Lions, celebrating Moroccan hospitality and cultural refinement.
“The success of this first edition confirms the need for a pan-African forum dedicated to wellness,” said Christine Eskandar, International Projects Director at HAB France. “Together, we have laid the foundation for a sustainable and inclusive ecosystem capable of showcasing Africa’s unique potential to the world.”
With its successful debut, the Africa Wellness Congress has positioned itself as a new continental platform for collaboration and growth, reflecting the rising influence of Africa within the global wellness landscape.
