• 최종편집 2024-07-16(화)

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  • In Search of Sleep: Hilton Caters to Rising Number of Sleep Tourists with Debut of Hilton Sleep Retreats
    Kilolani Spa at Grand Wailea, A Waldorf Astoria Resort Sleep expert Dr. Rebecca Robbins to host snooze‑worthy series at Grand Wailea, A Waldorf Astoria Resort’s Kilolani Spa Hilton’s 2024 Trends Report found the No. 1 reason people of all generations want to travel this year is to rest and recharge. In fact, some travelers are even building their entire trip around sleep, which is a trend now known as “sleep tourism.” Sleep tourism first picked up speed in 2023 and has accelerated this year – in its recent report, the Global Wellness Institute cites Wellness Tourism as one of the fastest-growing segments of travel, projected to reach $1.4 Trillion USD by 2027. To address this demand and in celebration of National Sleep Month in March, Hilton has partnered with sleep science expert Dr. Rebecca Robbins to offer expert insight into ways Hilton can lead the industry in providing the best night’s rest possible across the portfolio. This includes new programming like the launch of Sleep Retreats at Grand Wailea, A Waldorf Astoria Resort, with the potential to expand to additional markets in the coming months. Dr. Robbins, an assistant professor in medicine and associate scientist at the Brigham and Women’s Hospital in Boston, is also an acclaimed author and sleep expert featured in national print and television. She deeply understands the importance of sleep and which behavioral changes can help travelers get the most Zzzs when staying in unfamiliar environments. Together with Hilton, she will help guests put these insights into practice during a series of one-of-a-kind retreats, with the first launching in Maui at Grand Wailea, A Waldorf Astoria Resort’s Kilolani Spa, an all-new open-air luxury spa adorned by the natural beauty of Hawaii. “Understanding the vital role sleep plays in our lives goes much deeper than just knowing we need it. It's about nurturing and prioritizing it, especially in our fast-moving world where being constantly on the go is the norm," said Dr. Robbins. “Collaborating with Hilton to bridge the gap between sleep science and its practical, everyday application excites me and our retreats serve as a wonderful demonstration of how this knowledge can be brought to life – whether traveling or at home.” Designed to educate and empower guests while leveraging the unique wellness amenities offered at Hilton, the Sleep Retreats provide an all-encompassing journey into the science and practice of achieving restful, restorative sleep. Participants will have the opportunity to engage in a series of Dr. Robbins-led activities, discussions, strategies and meditations focused on enhancing sleep quality. Kilolani Spa at Grand Wailea, A Waldorf Astoria Resort - Portal Beyond spa services developed to mitigate jet lag, optimize circadian rhythms and release sleep-enhancing hormones, the programs include lectures that illuminate the science of restfulness, covering topics such as the foundations of sleep mechanics and sleep disorders. The retreats also feature healthy, sleep-promoting meals and opportunities for guests to design a personalized sleep schedule, ensuring each guest leaves with the knowledge and practices needed to improve their daily routine. “Hilton seeks to provide more than just a place to stay. We aim to be a catalyst for wellness, starting with a great night’s sleep. Recognizing that more than half of all travelers surveyed in our recent Trends Report emphasized the need for rest when they travel, our commitment has never been more important,” said Amanda Al-Masri, global vice president, wellness, Hilton. “From the moment a guest steps into our hotels, every touchpoint is an opportunity to contribute to the quality of their overall wellness, and these curated Sleep Retreats represent a fusion of comfort, science and innovation crafted to improve the sleep experience.” Hilton’s commitment to enhancing the guest sleep experience is exemplified by specialized offerings across its brands and properties. Travelers have shown a deep appreciation for the basics, and while all Hilton brands offer unique and exclusive bedding, Canopy by Hilton offers a gel memory foam mattress and Serta Cool Balance® technology, with the brand’s signature canopy frame, and Motto by Hilton has equipped its rooms with top-notch mattresses, sound-absorbing surroundings and smart technology available through the Hilton Honors app. Wellness offerings also extend directly into the room across many Hilton properties, such as Tempo by Hilton’s rooms designed with “power down” features for an optimal sleep environment. Additionally, dedicated wellness rooms are available at Signia by Hilton Atlanta Georgia World Congress Center, which are equipped with tools to help guests get their R&R. More information on Hilton’s new Sleep Retreats will be made available on the Grand Wailea, A Waldorf Astoria Resort’s website in the coming weeks.
    • In English
    • Feature
    2024-03-16
  • O'Reve Hot Spring and Spa Executive, Lee Deok-beom, Honored at East Asian Spa Summit
    Jeju's O'Reve Hot Spring and Spa executive, Mr. Lee Deok-beom, was honored as the 'Spa Industry Contributor of the Year' at the 15th East Asia Spa Industry Union (EASIU) Summit and Annual Forum held in Suzhou, China on January 8th and 9th. Mr. Lee Deok-beom, previously responsible for planning and operational management in the hot springs and spa sector at locations such as Asan Spavis in Chungnam, is currently leading the operational planning at O'Reve Hot Spring, a premium hot spring spa set to open soon in Jeju. His expertise, demonstrated through insightful understanding of global industry changes and market demands, coupled with meticulous operational planning, has garnered recognition not only domestically but also from the EASIU, which unanimously selected and awarded him for his significant contributions to the spa industry's development, following last year's performances and recognition. Established in 2005, the EASIU is an international gathering of spa industry representatives from China, Japan, Mongolia, and Korea. The organization rotates its chairmanship annually, hosting summit meetings and annual forums, with representatives from Malaysia, Vietnam, and Thailand invited to participate alongside the four founding nations. The Korean Spa Wellness Association (KorSpa) is representing South Korea at the EASIU. The next event, scheduled for 2025, is slated to be hosted in South Korea as the rotating chairmanship country.
    • In English
    • Feature
    2024-01-12
  • [Travel with a Purpose] Your Complete Holistic Healing Journey at The Farm at San Benito, the Philippines
    Located in Lipa City in Batangas, The Farm at San Benito encompasses all the luxurious features of a premium medical wellness resort. Its tastefully-appointed suites and villas echo a sophisticated design concept that marries the opulence of nature and the subtle elegance of traditional Filipino-Oriental sensibilities. Nestled in a 51-hectare forested property, The Farm at San Benito is an exclusive estate of lush gardens and lagoons, of quiet tree groves and crisp, fresh air, with strong positive energy radiating around the property. Yet, beyond its paradisal beauty and the inspiring sensations it evokes, lies The Farm’s true essence: it is a facility for medical wellness and a safe sanctuary for healing. Its programs, aimed to help the body and mind achieve optimum health and performance, have been meticulously designed following foundational science-based protocols and guided by evidence. At a time when health consciousness has become a widespread realization, more and more people are traveling to achieve a state of mind and body that is fit and well-balanced. Some travel to seek treatment for their illnesses. Others do so as a preventive measure to keep their health at an optimum level. Traveling with a purpose that is focused on health and wellness attests to the phenomenal growth of conscious travelers. The Farm at San Benito is at the forefront of medical wellness tourism Celebrating two decades of life-transformative healing holidays, it has distinguished itself as one of the world’s best, winning over 80 accolades from prestigious international bodies such as 'Best Wellness Resort in the World.' It cupped the coveted ‘Haute Grandeur Global Excellence Award from the Haute Grandeur Global Spa Awards in 2021 receiving a total of 21 awards. Since it’s officially the rainy season in the country, now is the perfect time to detox and cleanse from within. Rain symbolizes purification. At The Farm, you can experience a full immersion into clean living through physical healing in the form of mindful movements and functional fitness activities, medically-guided fasting, and treatments to eliminate toxins from within while restoring the body’s optimum ability to restore nutrients. The Farm offers an ‘Intro to Detox’ program that includes a 3-day medically supervised cleansing program to purge unhealthy elements from the body and mind while providing optimum nutrition. The Farm is also home to a world-renowned Weight Management, Diabetes Prevention & Heart Health Program, which focuses on the management of obesity, diabetes, hypertension, and stress to resolve the root cause of the dysfunction and to bring the body back to a natural state of balance. At The Farm, the wide-ranging compendium of services aimed to address various health and psycho-emotional conditions, are all medically supervised by licensed physicians supported by health professionals, spa therapists, medical acupuncturists, physiotherapists, nutritionists, living food experts, fitness coaches, sound healers, and yoga teachers. The Farm at San Benito is thus a complete and genuine sanctuary—a space of encompassing beauty where the body and mind can heal to return to a state of genuine well-being and spiritual enrichment and inner renewal can be achieved. www.thefarmatsanbenito.com
    • In English
    • Feature
    2022-06-05
  • [Interview] Ms. Dao Huyen – CEO of S.H.E Cosmetics Ltd., Vietnam
    Vietnam has recently become one of the hottest growth markets for beauty and cosmetics in Asia. Wellness Today is fortunate to talk with a Hanoi-based beauty enthusiast and cosmetics dealer Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. ▲ Ms. Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. [WT] Could you tell us a bit of your background? [DH] I have been working in cosmetics field for more than 5 years. I started as a sales person at a small cosmetics shop. It was about two years ago when I became deeply attracted by cosmetics trading business. At that time, I was working as a sales & marketing manager at a local skincare clinic which sells not only skincare services but also cosmetics products. While working, I found that the Vietnamese cosmetics market was booming but needed to mature as customers were rapidly getting savvy. I soon moved to a Korean cosmetics company in Hanoi and started working as a manager at large. At this company, I was fortunate to get many insights from local distributors and consumers. I found Korean-made cosmetics products were getting high popularity in local market. In early 2018, with the vision of bringing the best cosmetics products mainly from Korea to the Vietnamese customers, I started my own business, S.H.E Cosmetics Ltd., offering OEM ODM services to local enterprises and also sourcing the hottest trend cosmetics from Korea for local distributors in Vietnam. [WT] What do you think about today’s Vietnamese cosmetics market? [DH] The cosmetics consumption in Vietnam is still low compared to neighboring countries like Thailand. However, if you have a better understanding of the characteristics of the country, Vietnam is more promising than any other country. It's really an attractive market. Above all, the percentage of younger people under 35 is 60%. Due to rapid westernization and increased personal social exposure, young people are more interested in their appearance than ever before. The other reason why the Vietnamese market is more attractive is because of the socio-economic role of women who have traditionally been quite active. With the increase in women's income, I am sure, they will spend more money on beauty and cosmetics. I think this is going to happen very quickly. [WT] Specifically, what aspects of beauty consumption expenditure should we pay attention to in Vietnam? [DH] As in other countries, Vietnamese women spend their money in purchasing home care cosmetics products and/or in getting treatments at beauty salons. For home care products, the preference for whitening function or sunscreen is high due to the nature of Vietnam climate. But the problem is that they are very interested in cosmetics, but there are not many people who have enough knowledge about exactly what products to use and how to use them. So the beauty market in Vietnam is characterized by a lot of skin care shops in each neighborhood. Consumers want to receive cosmetics from these shops and receive professional treatment from them. However, there are not many skincare shops that have mastered the techniques to fully understand the products and use them effectively. Of course, I think there will be many improvements over time. [WT] At this point, what parts of Vietnam skin care shops should focus on to evolve themselves? [DH] In a word, differentiation. Many shops now offer similar products and similar services. In order for shops to evolve and be competitive, they must have differentiated technology. If you simply sell cosmetics on the market, you cannot win the competition. And it is also important to have good products to gain trust. In short, arming with good products and good skills is the basis for differentiation, and I think more customers will come to these well-organized shops. [WT] I hear that you are planning to open your skincare shop yourself. Could you elaborate in detail? [DH] Yes, I am currently in contact with various agencies in Korea to provide services that Vietnam consumers really want. I would like to choose an institution that can provide a good selection of products and continue to provide skin care related technology. The key to this plan is to build a solid platform for reliably supporting existing skincare shop operators and new start-ups. I plan to open my first shop by the end of this year. [WT] Thank you for many good comments. Finally, what does the company name S.H.E mean? S.H.E. stands for Safety, High Technology, and Effectiveness. The purpose is to provide customers with a safe product with the latest technology to ensure maximum effectiveness. This name is the company's future mission as well.
    • In English
    • Feature
    2019-04-10

실시간 Feature 기사

  • In Search of Sleep: Hilton Caters to Rising Number of Sleep Tourists with Debut of Hilton Sleep Retreats
    Kilolani Spa at Grand Wailea, A Waldorf Astoria Resort Sleep expert Dr. Rebecca Robbins to host snooze‑worthy series at Grand Wailea, A Waldorf Astoria Resort’s Kilolani Spa Hilton’s 2024 Trends Report found the No. 1 reason people of all generations want to travel this year is to rest and recharge. In fact, some travelers are even building their entire trip around sleep, which is a trend now known as “sleep tourism.” Sleep tourism first picked up speed in 2023 and has accelerated this year – in its recent report, the Global Wellness Institute cites Wellness Tourism as one of the fastest-growing segments of travel, projected to reach $1.4 Trillion USD by 2027. To address this demand and in celebration of National Sleep Month in March, Hilton has partnered with sleep science expert Dr. Rebecca Robbins to offer expert insight into ways Hilton can lead the industry in providing the best night’s rest possible across the portfolio. This includes new programming like the launch of Sleep Retreats at Grand Wailea, A Waldorf Astoria Resort, with the potential to expand to additional markets in the coming months. Dr. Robbins, an assistant professor in medicine and associate scientist at the Brigham and Women’s Hospital in Boston, is also an acclaimed author and sleep expert featured in national print and television. She deeply understands the importance of sleep and which behavioral changes can help travelers get the most Zzzs when staying in unfamiliar environments. Together with Hilton, she will help guests put these insights into practice during a series of one-of-a-kind retreats, with the first launching in Maui at Grand Wailea, A Waldorf Astoria Resort’s Kilolani Spa, an all-new open-air luxury spa adorned by the natural beauty of Hawaii. “Understanding the vital role sleep plays in our lives goes much deeper than just knowing we need it. It's about nurturing and prioritizing it, especially in our fast-moving world where being constantly on the go is the norm," said Dr. Robbins. “Collaborating with Hilton to bridge the gap between sleep science and its practical, everyday application excites me and our retreats serve as a wonderful demonstration of how this knowledge can be brought to life – whether traveling or at home.” Designed to educate and empower guests while leveraging the unique wellness amenities offered at Hilton, the Sleep Retreats provide an all-encompassing journey into the science and practice of achieving restful, restorative sleep. Participants will have the opportunity to engage in a series of Dr. Robbins-led activities, discussions, strategies and meditations focused on enhancing sleep quality. Kilolani Spa at Grand Wailea, A Waldorf Astoria Resort - Portal Beyond spa services developed to mitigate jet lag, optimize circadian rhythms and release sleep-enhancing hormones, the programs include lectures that illuminate the science of restfulness, covering topics such as the foundations of sleep mechanics and sleep disorders. The retreats also feature healthy, sleep-promoting meals and opportunities for guests to design a personalized sleep schedule, ensuring each guest leaves with the knowledge and practices needed to improve their daily routine. “Hilton seeks to provide more than just a place to stay. We aim to be a catalyst for wellness, starting with a great night’s sleep. Recognizing that more than half of all travelers surveyed in our recent Trends Report emphasized the need for rest when they travel, our commitment has never been more important,” said Amanda Al-Masri, global vice president, wellness, Hilton. “From the moment a guest steps into our hotels, every touchpoint is an opportunity to contribute to the quality of their overall wellness, and these curated Sleep Retreats represent a fusion of comfort, science and innovation crafted to improve the sleep experience.” Hilton’s commitment to enhancing the guest sleep experience is exemplified by specialized offerings across its brands and properties. Travelers have shown a deep appreciation for the basics, and while all Hilton brands offer unique and exclusive bedding, Canopy by Hilton offers a gel memory foam mattress and Serta Cool Balance® technology, with the brand’s signature canopy frame, and Motto by Hilton has equipped its rooms with top-notch mattresses, sound-absorbing surroundings and smart technology available through the Hilton Honors app. Wellness offerings also extend directly into the room across many Hilton properties, such as Tempo by Hilton’s rooms designed with “power down” features for an optimal sleep environment. Additionally, dedicated wellness rooms are available at Signia by Hilton Atlanta Georgia World Congress Center, which are equipped with tools to help guests get their R&R. More information on Hilton’s new Sleep Retreats will be made available on the Grand Wailea, A Waldorf Astoria Resort’s website in the coming weeks.
    • In English
    • Feature
    2024-03-16
  • O'Reve Hot Spring and Spa Executive, Lee Deok-beom, Honored at East Asian Spa Summit
    Jeju's O'Reve Hot Spring and Spa executive, Mr. Lee Deok-beom, was honored as the 'Spa Industry Contributor of the Year' at the 15th East Asia Spa Industry Union (EASIU) Summit and Annual Forum held in Suzhou, China on January 8th and 9th. Mr. Lee Deok-beom, previously responsible for planning and operational management in the hot springs and spa sector at locations such as Asan Spavis in Chungnam, is currently leading the operational planning at O'Reve Hot Spring, a premium hot spring spa set to open soon in Jeju. His expertise, demonstrated through insightful understanding of global industry changes and market demands, coupled with meticulous operational planning, has garnered recognition not only domestically but also from the EASIU, which unanimously selected and awarded him for his significant contributions to the spa industry's development, following last year's performances and recognition. Established in 2005, the EASIU is an international gathering of spa industry representatives from China, Japan, Mongolia, and Korea. The organization rotates its chairmanship annually, hosting summit meetings and annual forums, with representatives from Malaysia, Vietnam, and Thailand invited to participate alongside the four founding nations. The Korean Spa Wellness Association (KorSpa) is representing South Korea at the EASIU. The next event, scheduled for 2025, is slated to be hosted in South Korea as the rotating chairmanship country.
    • In English
    • Feature
    2024-01-12
  • [Travel with a Purpose] Your Complete Holistic Healing Journey at The Farm at San Benito, the Philippines
    Located in Lipa City in Batangas, The Farm at San Benito encompasses all the luxurious features of a premium medical wellness resort. Its tastefully-appointed suites and villas echo a sophisticated design concept that marries the opulence of nature and the subtle elegance of traditional Filipino-Oriental sensibilities. Nestled in a 51-hectare forested property, The Farm at San Benito is an exclusive estate of lush gardens and lagoons, of quiet tree groves and crisp, fresh air, with strong positive energy radiating around the property. Yet, beyond its paradisal beauty and the inspiring sensations it evokes, lies The Farm’s true essence: it is a facility for medical wellness and a safe sanctuary for healing. Its programs, aimed to help the body and mind achieve optimum health and performance, have been meticulously designed following foundational science-based protocols and guided by evidence. At a time when health consciousness has become a widespread realization, more and more people are traveling to achieve a state of mind and body that is fit and well-balanced. Some travel to seek treatment for their illnesses. Others do so as a preventive measure to keep their health at an optimum level. Traveling with a purpose that is focused on health and wellness attests to the phenomenal growth of conscious travelers. The Farm at San Benito is at the forefront of medical wellness tourism Celebrating two decades of life-transformative healing holidays, it has distinguished itself as one of the world’s best, winning over 80 accolades from prestigious international bodies such as 'Best Wellness Resort in the World.' It cupped the coveted ‘Haute Grandeur Global Excellence Award from the Haute Grandeur Global Spa Awards in 2021 receiving a total of 21 awards. Since it’s officially the rainy season in the country, now is the perfect time to detox and cleanse from within. Rain symbolizes purification. At The Farm, you can experience a full immersion into clean living through physical healing in the form of mindful movements and functional fitness activities, medically-guided fasting, and treatments to eliminate toxins from within while restoring the body’s optimum ability to restore nutrients. The Farm offers an ‘Intro to Detox’ program that includes a 3-day medically supervised cleansing program to purge unhealthy elements from the body and mind while providing optimum nutrition. The Farm is also home to a world-renowned Weight Management, Diabetes Prevention & Heart Health Program, which focuses on the management of obesity, diabetes, hypertension, and stress to resolve the root cause of the dysfunction and to bring the body back to a natural state of balance. At The Farm, the wide-ranging compendium of services aimed to address various health and psycho-emotional conditions, are all medically supervised by licensed physicians supported by health professionals, spa therapists, medical acupuncturists, physiotherapists, nutritionists, living food experts, fitness coaches, sound healers, and yoga teachers. The Farm at San Benito is thus a complete and genuine sanctuary—a space of encompassing beauty where the body and mind can heal to return to a state of genuine well-being and spiritual enrichment and inner renewal can be achieved. www.thefarmatsanbenito.com
    • In English
    • Feature
    2022-06-05
  • [Hot in Thailand] Jungle Bubble: The Elephant Outside the Room at Anantara Golden Triangle Elephant Camp & Resort
    In a world first, Anantara Golden Triangle Elephant Camp & Resort is giving guests a once-in-a-lifetime opportunity to spend the night with Thailand’s majestic elephants in their natural habitat while staying in unique transparent Jungle Bubbles. Unfolding across 650,000 square metres of Northern Thailand’s ancient jungle, Anantara Golden Triangle Elephant Camp & Resort is perched on a hill overlooking the Mekong and Ruak rivers. The secluded location is uniquely positioned to take in majestic three country views over the confluence of Thailand, Laos and Myanmar, and grazing elephants in the most stunning of natural settings below. Located in the jungle, the two Jungle Bubbles areperched on raised wooden decks offering uninterrupted views of the elephants, as well as stargazing at night. The Jungle Bubbles were custom designed by Eye In The Sky and are constructed with high tech polyester fabric using exclusive Precontraint Serge Ferrari technology to create an milieu in which guests can enjoy an immersive, close-to-nature experience. The well-appointed bubble accommodation is fully air-conditioned, offering 22 square metres of indoor floor space; a 4.5-diameter bedroom and living space with a king bed and seating area under a transparent roof; and an enclosed, nontransparent en-suite shower and vanity. Intimate touches of bathrobes and slippers; crisp white bed linen; regular and feather pillows; and exquisite bathroom amenities provide convenient functions with the comfort of home. A hair dryer, vanity and make up mirror are also provided. Guests at Anantara Golden Triangle Elephant Camp & Resort can purchase the Jungle Bubble experience as an optional activity and spend the night from dusk till dawn, returning to the hotel in the morning. Rates start from 17,700 Thai Baht per night for two people and include a delectable dinner basket; a fully stocked mini bar; 24-hour in-room dining service; and tea and coffee making facilities. Anantara Golden Triangle Elephant Camp & Resort is world famous for its elephant camp that, along with the Golden Triangle Asian Elephant Foundation (GTAEF), were set up primarily to help elephants that cannot help themselves: for those that find themselves, through abuse or through circumstance, unable to provide and maintain an income for themselves, for their mahouts and their families. Here appropriate activities are designed that allow the elephant caretakers to raise the funds they need to look after the elephants without forcing them into activities they might not enjoy. The introduction of the Jungle Bubbles at Anantara Golden Triangle Elephant Camp & Resort is another world first that can be scaled and shared with other elephant camps to allow them to give a subset of elephants – those that prefer to only meet their mahouts and are bonded into friendship groups – a natural life in a manner that the elephants enjoy without becoming a financial strain on the operation.
    • In English
    • Feature
    2019-12-24
  • [Interview] Ms. Dao Huyen – CEO of S.H.E Cosmetics Ltd., Vietnam
    Vietnam has recently become one of the hottest growth markets for beauty and cosmetics in Asia. Wellness Today is fortunate to talk with a Hanoi-based beauty enthusiast and cosmetics dealer Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. ▲ Ms. Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. [WT] Could you tell us a bit of your background? [DH] I have been working in cosmetics field for more than 5 years. I started as a sales person at a small cosmetics shop. It was about two years ago when I became deeply attracted by cosmetics trading business. At that time, I was working as a sales & marketing manager at a local skincare clinic which sells not only skincare services but also cosmetics products. While working, I found that the Vietnamese cosmetics market was booming but needed to mature as customers were rapidly getting savvy. I soon moved to a Korean cosmetics company in Hanoi and started working as a manager at large. At this company, I was fortunate to get many insights from local distributors and consumers. I found Korean-made cosmetics products were getting high popularity in local market. In early 2018, with the vision of bringing the best cosmetics products mainly from Korea to the Vietnamese customers, I started my own business, S.H.E Cosmetics Ltd., offering OEM ODM services to local enterprises and also sourcing the hottest trend cosmetics from Korea for local distributors in Vietnam. [WT] What do you think about today’s Vietnamese cosmetics market? [DH] The cosmetics consumption in Vietnam is still low compared to neighboring countries like Thailand. However, if you have a better understanding of the characteristics of the country, Vietnam is more promising than any other country. It's really an attractive market. Above all, the percentage of younger people under 35 is 60%. Due to rapid westernization and increased personal social exposure, young people are more interested in their appearance than ever before. The other reason why the Vietnamese market is more attractive is because of the socio-economic role of women who have traditionally been quite active. With the increase in women's income, I am sure, they will spend more money on beauty and cosmetics. I think this is going to happen very quickly. [WT] Specifically, what aspects of beauty consumption expenditure should we pay attention to in Vietnam? [DH] As in other countries, Vietnamese women spend their money in purchasing home care cosmetics products and/or in getting treatments at beauty salons. For home care products, the preference for whitening function or sunscreen is high due to the nature of Vietnam climate. But the problem is that they are very interested in cosmetics, but there are not many people who have enough knowledge about exactly what products to use and how to use them. So the beauty market in Vietnam is characterized by a lot of skin care shops in each neighborhood. Consumers want to receive cosmetics from these shops and receive professional treatment from them. However, there are not many skincare shops that have mastered the techniques to fully understand the products and use them effectively. Of course, I think there will be many improvements over time. [WT] At this point, what parts of Vietnam skin care shops should focus on to evolve themselves? [DH] In a word, differentiation. Many shops now offer similar products and similar services. In order for shops to evolve and be competitive, they must have differentiated technology. If you simply sell cosmetics on the market, you cannot win the competition. And it is also important to have good products to gain trust. In short, arming with good products and good skills is the basis for differentiation, and I think more customers will come to these well-organized shops. [WT] I hear that you are planning to open your skincare shop yourself. Could you elaborate in detail? [DH] Yes, I am currently in contact with various agencies in Korea to provide services that Vietnam consumers really want. I would like to choose an institution that can provide a good selection of products and continue to provide skin care related technology. The key to this plan is to build a solid platform for reliably supporting existing skincare shop operators and new start-ups. I plan to open my first shop by the end of this year. [WT] Thank you for many good comments. Finally, what does the company name S.H.E mean? S.H.E. stands for Safety, High Technology, and Effectiveness. The purpose is to provide customers with a safe product with the latest technology to ensure maximum effectiveness. This name is the company's future mission as well.
    • In English
    • Feature
    2019-04-10
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